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Marketing
Customer and Market FeedbackIn order to keep competitive in the market place it is important to constantly monitor the needs of the customers, the activities of competitors, and the pricing position of your products or services. This will allow you to feed good selling intelligence to the sales department, and supply details of future needs to development people. The feedback on customer satisfaction is also vital to the growth of the business, as providing a poor service will limit the growth prospects of any business. To that end we carry out both customer satisfaction surveys and "mystery shopper" campaigns, on behalf of clients. Image BuildingBuilding the image of your business is important in backing up the sales process. It is far easier to sell to someone who has heard of your business, than one who hasn't. We assist clients to build this image within their industry by using such foci as:
In the majority of our clients we will also assist in developing a "guru" campaign, where the company is used as a source of keynote information on anything that is happening within the industry. Lead Generation
In order to establish the most effective means of generating leads for specific business, it is important to trial a number of different possibilities, and we can help clients to carry out these trials.
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Marketing
is an activity that must integrate with sales activity and
be targeted at generating sales. Typically there are three
key elements within marketing:
Whilst
it is important that sales people have the capability to cold-call
customers, using more hands-off forms of lead generation can
allow an expensive sales person more time in front of valuable
prospects. Lead generation is the responsibility of the marketing
department, and we can help to set up or outsource a wide
variety of lead generating techniques, such as: |
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