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Business Dynamics was set up in 2000, with a client base for whom we provided sales training. These needs were soon enhanced by the need for strategic and tactical assistance for sales teams, and sales management, and we soon became known for providing hands-on business advice on how to grow sales, to owner-managers and their directors.

At Business Dynamics we primarily specialise in helping clients to improve their sales and marketing performance. Working with businesses ranging from start-ups, to blue chip organisations such as Lloyds TSB and the RAC, we bring best practice from both the traditional and innovative schools of thought.

At the forefront of our thought processes is communications, and we believe that by using the best and most appropriate medium, we can help to make businesses more effective, and certainly more profitable.

Within the sales area we focus on the 4 "M"s of sales management:

Management
Measurement
Motivation
Mentoring

By examining organisations from these viewpoints on a 360 degree basis, we can improve the sales process both from management and operational sales executive perspectives.

Marketing provides us with the solid bedrock of selling, and we help to implement the three key visions of marketing:

Image building
Lead generation
Market and customer feedback

As part of the marketing mix we often get involved in developing cost-effective corporate sales or training films, and in 2004 we launched a dedicated film production division which makes films targeted at the needs of SMEs. These are often to be used in the sales process, but with the increasingly onerous issues of compliance, we have become more involved in designing and delivering training, either via film, or other media.

In 2006, as a result of a client request, we started offering skills testing services.Assessments are internet-based, and founded upon testing a variety of occupational topics within the skills arena.

These range from simple assessments of numerical literacy and the use of the English language, to full behavioural testing and team role identification, using the Belbin team role assessment tool.

One of the key developments of this part of the business is the ability to develop a custom-built test, which can be perfectly tailored to a specific business, topic, industry sector, or particular compliance issue. Tests can be used either for recruitment, for developing training programmes for staff, or assessing post-training effectiveness.