Film Production

Corporate films are becoming the most effective way of communicating key messages to an audience, whether being used to assist in the sales process, or conveying important safety or training messages. With recent changes in technology, this medium is now within the financial grasp of most companies, and can help to build both brand and image for a business.

With changing technologies, the way in which film can be used is expanding dramatically. The following represent some of the ways that film is currently being communicated:

DVD for presentation to an audience
MPEG4 for use with a portable multi-media player
Streaming video on your web-site
Podcasting from your web site
Clips to insert into a Powerpoint presentation

Pricing is also changing and, whilst corporate films are certainly still being made for tens of thousands of pounds, a simple, short clip for a Powerpoint can be filmed and edited for just a few hundred pounds, whilst a single location corporate film can be made for between £2000 and £3000. The main factors affecting price are:

Length of the film
Number of locations
Use of actors or own staff
Selection of famous or library music
Selection of famous or professional voiceover

Just telephone us for an idea of a budget to satisfy your needs.

In 2004 we carried out some research on the ability of an audience to remember a number of key points in a presentation, using a variety of different media. 20 points were used, and measurements were taken on how many points came to mind after 1 hour, 1 day, 1 week, and 1 month.

As can be seen film came out as the most effective, with personal presentations coming a close second. It was interesting to note that a maximum of 25% of key points were forgotten after only 1 hour. Experience suggests that repetition would be effective, however no research has been done to date.

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