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Business Dynamics was set up in 2000, with a client base for whom we provided sales training. These needs were soon enhanced by the need for strategic and tactical assistance for sales teams, and sales management, and we soon became known for providing hands-on business advice on how to grow sales, to owner-managers and their directors.

During the last 4 years we have focused on all aspects of improving customer or client relationships, with a focus on customer retention. To that end we have designed a range of Customer Satisfaction Surveys, versions of which have been used in sectors ranging from manufacturing to legal services, and wine sales to school parents. These surveys have provided our clients with key information to improve the relationships with their most important revenue and margin generators. As a policy we only do face-to-face or telephone interviews for the survey, as we believe that to there is always a need to drill down further, if an interviewee has complaints.

All our other services are based upon the need to optimise the interactions with customers, with consequential improvements in retention, referrals, and margin. Since 2006 we have also used our survey techniques to offer practical market research for our clients. This may range from acquiring competitive information, to assessing market sizes, or advising on pricing structures.

Much work is carried out to help our clients to improve their sales and marketing performance. Working with businesses ranging from start-ups, to blue chip organisations such as Lloyds TSB and the RAC, we bring best practice from both the traditional and innovative schools of thought.

At the forefront of our thought processes is communications, and we believe that by using the best and most appropriate medium, we can help to make businesses more effective, and certainly more profitable.

Within the sales area we focus on the 4 "M"s of sales management:

Management
Measurement
Motivation
Mentoring

By examining organisations from these viewpoints on a 360 degree basis, we can improve the sales process both from management and operational sales executive perspectives.

Marketing provides us with the solid bedrock of selling, and we help to implement the three key visions of marketing:

Image building
Lead generation
Market and customer feedback

As part of the marketing mix we often get involved in developing cost-effective corporate sales or training films, and in 2004 we launched a dedicated film production division which makes films targeted at the needs of SMEs. These are often to be used in the sales process, but with the increasingly onerous issues of compliance, we have become more involved in designing and delivering training, either via film, or other media.

In 2006, as a result of a client request, we started offering skills testing services. Assessments are internet-based, and founded upon testing a variety of occupational topics within the skills arena.